Great News has just come to makeup lovers everywhere. Ulta, as of June 2017, will start carrying MAC Cosmetics!! Did I just say that? Yes, yes I did. You will probably hear a lot of back and forth on this topic. Some will be from people who support MAC and those who could care less. I’m going to try explain both sides to you.
I think you can look at this two ways. First way is that MAC has been beaten. The competition in the beauty industry is so insane that MAC has lost to a lot of those Indy Brands. Such as Makeup geek, Morphe, etc… The world of social media has really brought unknown brands into the spotlight forcing veterans out. I knew something was going on when Mac changed all of their single shadow prices down to compete with Makeup geek at $5. That was definitely an eye opener to what maybe has been going on with their brand.
That being said, the quality of MAC products are very good and they have been dominating the market for such a long time. However, there are companies out there that are pushing the boundaries and making even better quality products for less. Any good brand would need to compete. So very very smart on Mac’s end to be extending their line to Ulta.
Which leads me to the other side of the argument. Think about how many times you’ve seen someone mention a MAC product and you don’t have access to it besides going online. Or the makeup shopper who has walked in to Ulta but never stepped foot in a MAC store. Sometimes it’s because they are overwhelmed or think they would look lost in a MAC Store. They do sell some MAC products in Nordstrom and Macy’s. I’m not sure about you but for me that’s an hour and half drive from my house. So now I can drive the 20 minutes to Ulta and stock back up on my MAC products. They are going to be getting so much more business just on that aspect.
I told my Sister in law of the move that MAC is currently doing and she made a great point. She said now she can go swatch a certain collection she has been dying to try. Unless you are a makeup junkie like me, you want to test out the product you are going to by. Which is what most people normally do. Versus ordering online and being unhappy once your shipment comes in.
Having MAC come to Ulta is a very smart business move that I don’t think a lot of people are seeing. They will get so many more clients able to test out their products just by being more accessible. This is great news and will open some big doors for MAC Cosmetics (hopefully).
Hope you enjoyed this short but sweet post. Let me know how you guys feel about MAC coming to Ulta in the comments down below. Don’t forget to subscribe and share!
Until then Purchase here: MAC